Ozzy Osbourne will continue on as an avatar.
The announcement was made Wednesday at Licensing Expo 2026 in Las Vegas, less than a year after his death last July, by his wife and manager. Sharon, and their son Jack, who says they’ve partnered with Hyperreal to create “the digital DNA of Ozzy Osbourne, voice, image [and] movement…
“It’s kind of scary how it’s really very accurate. He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it’s almost drag and drop. You could shoot a template for a commercial … literally prompt what you want digital Ozzy to do in that commercial and you just drop it in. It’s that simple now.”
Hyperreal previously created a life-sized, AI-powered avatar of the late comic book writer Stan Lee that interacted with the audience at last year’s Los Angeles Comic Con. For $15 a head, they were able to speak to the holographic Lee, who answered with accurate AI-generated responses in his own voice.
Sharon says, “You can ask Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said. We’re going to take it all around the world. People can talk to him and he will talk back.”
Hyperreal has also developed digital avatars of Paul McCartney, the Notorious B.I.G. and Mike Tyson.
